Market Context: India’s pet food industry is expanding, valued at USD 2.52 bn in 2025 and projected to reach USD 4.60 bn by 2034 (IMARC Group). The global cat food market is expected to hit USD 50.3 bn by 2034, indicating significant growth potential for India.
Product Offering: NutriMeow, launched by NutriPet Foods, provides dry kibble and wet food with zero corn or soy, using animal‑derived protein, no artificial preservatives, synthetic colours, or added flavours. Prices start at just ₹65, positioning the brand in the affordable‑quality segment.
Consumer Trends: Indian cat owners are increasingly reading ingredient labels, prioritizing protein quality, and viewing healthy pet food as a basic right rather than a luxury.
Distribution Channels: The range is available via the brand’s website (www.headsupfortails.com) and major e‑commerce platforms including Amazon, Swiggy Instamart, Zepto, and Blinkit.
