NVY Power+ LED TV Launch
On 13 October 2026, Indian consumer‑electronics brand NVY announced the launch of its Power+ LED TV, a first‑of‑its‑kind television designed and developed in India to address frequent power‑cut disruptions in Indian households. The TV incorporates an in‑built battery that provides up to three hours of continuous operation when the grid fails, and the backup system also supplies power to a connected set‑top box and Wi‑Fi modem, ensuring that live sports, news, educational content and family entertainment remain uninterrupted.
The product was created entirely by NVY’s internal research and development team, reflecting the company’s commitment to indigenous innovation and aligning with national initiatives such as Make in India, Aatmanirbhar Bharat and the Prime Minister’s ‘Vocal for Local’ message. In a statement, Mr. Ricky Gosain, Chairman and Chief Executive Officer of Reach NVY Pvt. Ltd., explained that the R&D effort began with the question of why consumers should need separate backup devices to continue watching television, positioning the Power+ TV as the answer.
NVY has expanded the TV’s market reach by partnering with Reliance for retail and distribution across India, making the Power+ LED TV available in all 28 states. The brand also highlights its long‑standing association with cricket, having served as the official partner of the IPL franchise Royal Challengers Bangalore for eight consecutive years, which reinforces its connection with Indian audiences.
With this launch, NVY aims to create a new television category where uninterrupted viewing is a built‑in promise rather than an optional accessory, underscoring the company’s broader strategy of delivering reliable, accessible and locally‑relevant consumer‑electronics solutions.