Nykaa announced a new "Recycle and Rewards" programme on Earth Day, initially available at 14 flagship stores across major Indian cities.
Customers returning empty beauty packaging receive Rs 100 off purchase and 1,000 reward points per item, capped at 10,000 points per visit.
The initiative aligns with Nykaa’s sustainability goals, including 96% of FY25 orders in packaging and recycling 160 MT plastic and 2,003 MT carton waste.
Executive Director and CEO Anchit Nayar emphasized that the programme makes sustainability accessible and rewards responsible consumer behavior.