Overview
nyvo, a Bengaluru‑based family finance platform, launched a fee‑only advisory service aimed at Indian households. The service is registered with the Securities and Exchange Board of India (SEBI) as an Investment Adviser (INA000022172) and is priced at a flat annual fee of ₹999 inclusive of GST, with no minimum investment requirement and no distributor commissions on recommended mutual fund plans.
Services Offered
Through its nyvo money app, users can view mutual fund holdings, set financial goals, receive investment recommendations, and review existing insurance policies. The platform provides a free 30‑minute consultation with a salaried human advisor and delivers a written financial plan covering goals, investments, insurance, and tax considerations. Insurance guidance is delivered via nyvo insurance services LLP, which is registered with the Insurance Regulatory and Development Authority of India (IRDAI) as a Corporate Agent (Composite) under registration number CA1085. Customers pay only the insurer’s premium for policies, while nyvo’s advisors assist with policy comparison, claim support, and ongoing advice.
Founders and Background
nyvo was founded in September 2025 by Harsh Soni, Founder and CEO, who brings over 16 years of institutional finance experience from Bank of America, Kotak Investment Banking, SBI Capital Markets and fintech firm slice, and Kshitij Jain, Co‑founder and COO, an IIT‑Delhi and IIM‑Ahmedabad alumnus with consulting and fintech experience at Boston Consulting Group and slice. Their combined expertise drives the platform’s aim to provide coordinated wealth creation and risk protection for families.
Pricing Model and Conflict‑of‑Interest Mitigation
The flat‑fee model of ₹999 per year is intended to minimise conflicts of interest; nyvo does not earn commissions from mutual fund distributors and bases advice on long‑term data and evidence‑led assessments rather than product‑placement incentives. For insurance, the fee structure is limited to the insurer’s premium, with nyvo’s advisors receiving a salaried compensation.
Data Security and User Control
nyvo employs bank‑grade encryption and read‑only access to connected financial information, ensuring the platform can display data without moving users’ money. All user data is stored within India and is never sold, reinforcing trust among households seeking visibility into their financial position while retaining full control over their accounts.
Objective
The platform’s core objective is to move Indian families from purchasing individual financial products in isolation to making coordinated decisions across investments, insurance, and long‑term financial planning, thereby enhancing financial transparency and security.