Product Launch Overview
ODEON, a nature‑inspired, science‑backed beauty and personal care brand made in India, announced the launch of two 2‑in‑1 exfoliating body washes – Turmeric & Aloe Vera and Papaya & Carrot – priced at ₹349 each. The launch is effective from June 2026 and targets everyday functional body care.
Product Details
- Turmeric & Aloe Vera Exfoliating Body Wash – blends turmeric (anti‑inflammatory, brightening) with aloe vera for soothing, includes vitamin C, salicylic acid and fine exfoliating particles to remove buildup and improve texture, marketed as “Haldi ka Jaadu”.
- Papaya & Carrot Exfoliating Body Wash – uses papaya enzyme for mild enzymatic exfoliation, carrot seed oil for clarity, niacinamide to even tone, and salicylic acid with fine particles to keep pores clear, positioned for daily brightening (“Glow every single day”).
Both variants combine cleansing and exfoliation in a single step, eliminating the need for a separate body scrub.
Distribution & Pricing
- Retail price: ₹349 per bottle for each variant.
- Available for purchase on ODEON’s official website (www.odeonworld.com) and in value‑pack bundles offering additional savings.
- Listed on major Indian e‑commerce platforms: Myntra, Meesho, Amazon, Flipkart, Purplle, and Blinkit.
Market Context
The launch responds to growing Indian consumer demand for functional body‑care products that deliver both cleansing and skin‑improving benefits, especially in environments with high sweat, pollution, and sun exposure.
About ODEON
ODEON positions itself as a brand that merges traditional Indian ingredients such as turmeric, neem and aloe vera with clinically proven actives like niacinamide, hyaluronic acid and salicylic acid, emphasizing “Real Care. Real Results. Real You.” The press release is provided under an arrangement with NRDPL; PTI disclaims editorial responsibility.