Olectra Greentech Limited announced a refreshed brand identity and new tagline “Transforming Everyday” to signal its evolution.
The rebranding emphasizes three pillars—Pragmatic Futurism, Accessible Innovation, Trusted Guide—and introduces the Olectra Prism and Universe visual symbols.
Managing Director Mahesh Babu highlighted the brand change aligns the company’s long‑term strategy with integrated mobility and energy solutions.
Olectra, part of MEIL Group, now has over 3,600 EVs deployed, an order book of >10,000 vehicles and 500 million green kilometres logged.