ONLY India Launches Denim Collaboration with Smriti Mandhana

ONLY India announced its Autumn 2026 Denim Campaign, partnering with Indian cricket star Smriti Mandhana to create a collection that blends the brand’s signature denim aesthetic with the athlete’s embodiment of confidence, individuality and self‑expression for young women. The campaign, titled “ONLY Fit,” showcases a range of jeans and statement jackets designed for everyday comfort and standout moments, emphasizing versatility and repeat wear.

CEO and Country Director of BESTSELLER India, Sumit Dhingra, stated that Smriti Mandhana represents a generation that is ambitious, self‑assured and unafraid to define their own path, aligning with ONLY’s brand values. He added that the collaboration seeks to inspire young women across India to pursue their ambitions boldly while carrying their individuality with pride.

Smriti Mandhana expressed that the ease and energy of the ONLY brand resonated with her, noting that denim is a staple in her wardrobe that allows her to experiment with her look throughout the day. She described the partnership as a natural fit, sharing a philosophy of trusting instincts, keeping style effortless, and remaining open to change.

The ONLY Autumn 2026 Denim Collection is now available across the ONLY app, physical stores, and online channels in India.

About ONLY

Founded in Denmark in 1995 as part of the BESTSELLER group, ONLY has evolved from a denim‑focused label into a global fashion brand known for trend‑led, accessible style. The brand operates in 70 countries and maintains a growing online presence in India through www.only.in and leading e‑commerce platforms.

About BESTSELLER India

BESTSELLER India, a subsidiary of the international, family‑owned fashion company BESTSELLER founded in Denmark in 1975, manages a portfolio of more than 20 brands, including JACK&JONES, VERO MODA, ONLY, SELECTED, JACK&JONES JUNIOR and VERO MODA GIRL. The group’s products are sold in over 90 countries through branded stores, multi‑brand and department stores, and digital channels.