Key Partnership Details
OnMobile Global Limited announced its partnership with Poorvika, one of India's leading technology retail chains, to bring the ONMO+ Smart Console to Poorvika Appliances & Mobile stores. This partnership extends ONMO+ beyond e-commerce following its initial launch on Flipkart.
Geographic Coverage
The ONMO+ Smart Console will be available across Poorvika Appliances & Mobile stores in Tamil Nadu, Karnataka, and Puducherry, as well as on poorvika.com. The product will be positioned alongside Smart TVs, smartphones, and laptops in Poorvika stores.
Product Description
ONMO+ is a Smart Console that uses cloud technology to bring high-quality gaming to screens consumers already own, without the cost and complexity of traditional gaming consoles or gaming PCs. It allows consumers to play across Smart TVs, laptops, tablets, and smartphones with a Pro Controller and provides access to a growing library of AAA games. The platform enables consumers to start playing within minutes on a stable broadband connection and supports compatible titles from supported game libraries through the install and play feature.
Management Commentary
Rahul Raina, Executive Vice President - Gaming at OnMobile Global Limited, stated: "Taking ONMO+ into physical retail is an important step in building this into a mainstream consumer category. Poorvika Appliances & Mobile stores has built its reputation by understanding how consumers discover and adopt new technology. The TV, laptop or phone consumers already own can transform into a powerful gaming experience with ONMO+."
Mr. Uvaraj, Director & CEO of Poorvika Appliances & Poorvika Mobiles, commented: "At Poorvika Appliances & Poorvika Mobiles, we are always looking for technologies that can genuinely transform what customers can do with the devices they already own. We believe ONMO+ has the potential to do exactly that for gaming. Our Home & Kitchen Appliances stores are where consumers come to discover the latest in entertainment and connected technology."
Strategic Significance
The partnership provides ONMO+ with physical discovery and demonstration channels, opening the platform to consumers who would not typically buy a gaming console. This forms part of OnMobile's broader strategy to scale ONMO+ across e-commerce, physical retail, and telecom operator channels, creating multiple consumer access points.
Company Background
OnMobile Global Limited (NSE: ONMOBILE | BSE: 532944) is a global provider of gaming, entertainment and enterprise solutions headquartered in Bengaluru, India, with operations across 41 countries. The company reaches over 69 million monthly active subscribers.
Poorvika Mobiles Pvt. Ltd. is one of India's leading omnichannel retailers for technology and home appliances, headquartered in Chennai. The company has over 450 showrooms across Tamil Nadu, Karnataka, and Puducherry, and has served more than 40 million customers over the past two decades.
Financial Impact
Financial impact not quantified in the disclosure.