OpenAI appointed Colin Fleming, previously ServiceNow’s chief marketing officer, as chief marketing officer for its business unit.
Fleming spent slightly more than two years at ServiceNow and 13 years at Salesforce, most recently serving as executive vice president of global marketing.
ServiceNow (NYSE:NOW) shares were down about 1% in Tuesday trading after the announcement.
The hire signals OpenAI’s strategy to deepen enterprise marketing as it expands beyond its core AI products.
