Product Launch: OPPO India introduced the Find X9s (starting INR 79,999) and Find X9 Ultra (starting INR 1,69,999) across e‑store, Flipkart, Amazon and retail outlets, featuring Hasselblad‑co‑engineered camera systems, Snapdragon 8 Elite Gen 5 (Ultra) or MediaTek Dimensity 9500s (X9s), 6.82‑inch and 6.59‑inch QHD+ AMOLED displays with 3,600 nits peak brightness, 7,050 mAh/7,025 mAh silicon‑carbon batteries with 100 W/80 W fast charging, IP66‑IP69 water‑dust protection and 5‑year OS plus 6‑year security updates.
Audio Companion: Enco Air5 Pro true‑wireless earbuds launched at INR 4,999, offering 55 dB ANC, 54 h total playback, IP55 rating, 12 mm titanium‑coated driver, LHDC 5.0 and Hi‑Res certification.
Promotional Offers: Up to 10 % instant cashback (SBI Card, HDFC, Kotak, IDFC First, Yes Bank, UPI), exchange bonus up to 16 % (Cashify, Servify), zero‑down EMI for up to 24 months via Bajaj Finserv, TVS Credit, HDB Financial Services, IDFC First Bank, DMI Finance, Cholamandalam Finance, Home Credit, Poonawala Fincorp; 180‑day hardware defect replacement; 3‑month complimentary Google AI Pro (5 TB storage); Jio benefits worth INR 35,100 including 5 TB cloud for 18 months and free Pro Gemini with qualifying 5G plan.
Market Performance: IDC Q1 2026 data shows OPPO’s India shipments grew 22 % YoY, the highest among the top‑5 brands, raising its market share to 15.3 % and cementing its place in the top three smartphone brands.
Executive Comment: Goldee Patnaik, Head of Communications, OPPO India, highlighted the focus on user‑first innovation and the alignment with India’s premium‑smartphone trend.
