Campaign Launch

On 5 October 2026, OPPO India introduced its latest brand campaign titled “Jitna Bada Dil, Utni Badi Selfie” ahead of the launch of the OPPO F35 Series. The campaign is built around the insight that a bigger heart wants more people in the frame and is presented through three short, humour‑laden films starring Bollywood actors Bobby Deol and Divyenndu Sharma.

Creative Narrative

Each film showcases a distinctly Indian social setting – a neighbourhood (mohalla) gathering, a crowded family celebration, and an enthusiastic fan club – where the challenge of fitting everyone into a single selfie is turned into a moment of togetherness. The actors describe the typical Indian group‑selfie experience, emphasizing the chaos of “someone shouting ‘thoda aur peeche!’” and the joy of including everyone.

Product Positioning

The narrative is anchored to the OPPO F35 Series’ Group Selfie Expert proposition. Key technical specifications highlighted are:

  • 50 MP Ultra‑Wide Natural Selfie Camera with a 100° field of view, enabling more people to be captured without compromising natural skin tones.
  • 50 MP rear camera equipped with Optical Image Stabilisation (OIS).
  • 4K Ultra‑Clear video recording capability.
  • AI Remix Collage feature for creative post‑capture editing.

These features are woven into the storylines rather than listed separately, demonstrating how the phone facilitates larger, more inclusive group photos.

Corporate Commentary

Goldee Patnaik, Head of Communications for OPPO India, stated that the F Series has always been rooted in everyday consumer realities and that technology should evolve to capture shared moments. He highlighted that the Group Selfie Expert experience, powered by the 50 MP ultra‑wide front camera, reflects OPPO’s belief that technology can bring people together.

Distribution Plan

The three campaign films will be rolled out across OPPO India’s digital platforms, social media channels, and video networks, delivering snackable, humour‑driven stories to Indian audiences.

About OPPO India

Founded in 2014, OPPO Mobiles India Pvt Ltd operates from Gurugram, Haryana, and runs one of India’s largest mobile manufacturing facilities in Greater Noida, Uttar Pradesh, spanning over 110 acres with multiple production lines capable of assembling approximately 200 smartphones in under ten minutes. The company’s portfolio includes the Find, Reno, F, K, and A series, alongside IoT devices. OPPO emphasizes a user‑centric mission of “Technology for Mankind, Kindness for the World” and boasts a portfolio of 118,000 patents.

Contact

For inquiries, OPPO India can be reached at G_indiapr@oppo.com.