Overview

Orenda Group, a multi‑sector holding platform led by Chartered Accountant‑turned‑entrepreneur Tarun Shah, presented “Radha – Ek Prem Avtar” at the AUDA Auditorium in Shela, Ahmedabad on 19 September 2026 at 6:30 PM, coinciding with the festival of Radhashtami.

Cultural Property

The storytelling experience, curated by Gujarati folk artist, humorist, author and educator Sai Ram Dave, interprets the mythic figure Radha through multiple emotional and philosophical lenses, aiming to deepen contemporary audiences’ understanding beyond the traditional Krishna‑Radha love narrative.

Strategic Intent

Orenda Group positions the event as the first step in a broader strategy to convert Indian cultural narratives into original intellectual properties (IP) that can be leveraged across formats and audiences. The group emphasizes that such IPs are intended to be scalable media and entertainment assets rather than isolated performances.

Financial Context

  • Orenda currently manages a multi‑sector fund of approximately US$120 million.
  • Earlier in September 2026, at the Venice Film Festival, the group announced a proposed INR 100 crore (≈ US$1.2 billion) Orenda Media Growth Fund, co‑announced with singer‑producer‑performer Parthiv Gohil and National Award‑winning actor‑producer Manasi Parekh.
  • The Media Growth Fund will target investments in original IP, live‑event IPs and other media‑entertainment opportunities.
  • The fund is intended to be registered with the Securities and Exchange Board of India (SEBI) as an Alternative Investment Fund (AIF); registration is pending.
  • Units will be offered only to eligible investors through a private placement, subject to the terms of the Private Placement Memorandum and applicable regulatory approvals. Target IRR and tenure are indicative and not guaranteed.

Regulatory Disclaimer

The press release includes a standard disclaimer stating that the information is for informational purposes only, does not constitute an offer or solicitation, and that investments in AIFs involve market and other risks. Returns are not assured and actual performance may vary.