Launch Overview
Organic India, the organic‑focused brand of Tata Consumer Products, announced the introduction of a Certified Organic Nuts & Seeds range in India. The portfolio launches with three nut varieties—almonds, cashews and walnuts—and six seed variants: chia, flax, pumpkin, sesame, sunflower and watermelon.
Quality and Certification
Each product is sourced from certified organic farms and is subject to a comprehensive 267‑pesticide residue test, alongside the requisite organic certifications and stringent quality checks. The packaging is designed for everyday consumption, enabling use as a snack or as an ingredient in breakfast, salads, smoothies and meals.
Executive Commentary
Sharat Verma, President – Packaged Beverages & Organic India at Tata Consumer Products, stated that consumers increasingly seek food that is both healthier and closer to nature, and that the new range combines authentic taste, organic integrity and the quality standards associated with Organic India. He added that nuts and seeds naturally extend the brand’s philosophy of mindful consumption.
Sachin Tendulkar, who is associated with Organic India, emphasized the importance of knowing the origin and cultivation of food, praising the brand’s commitment to integrity and its translation of promises into action through this launch.
Distribution Strategy
The Certified Organic Nuts & Seeds will initially be available on leading e‑commerce platforms, Organic India’s direct‑to‑consumer website and its Exclusive Brand Outlets. A phased rollout into modern trade and general trade channels is planned thereafter.
Corporate Context
Tata Consumer Products Limited, the parent company, consolidates a portfolio that includes tea, coffee, water, RTD beverages, salt, pulses, spices, ready‑to‑cook and ready‑to‑eat foods, breakfast cereals, snacks and mini‑meals. The group reaches approximately 290 million Indian households and reports a consolidated annual turnover of roughly Rs 20,290 crore, operating across India and international markets.
Source Information
The announcement was released on Wednesday, 4 November 2026 at 10:11 a.m. IST via Business Wire India, under the byline of Tata Consumer Products Limited.