Orient Electric Limited has made a regulatory disclosure to the National Stock Exchange of India Limited and BSE Limited regarding the appointment of senior management personnel.
The Board of Directors of the Company approved the appointment of Ms. Sandhya Biswas as Chief Marketing and Customer Experience Officer and Senior Management Personnel of the Company, effective from September 14, 2026. The appointment was made through a resolution passed by circulation on September 14, 2026, based on the recommendation of the Nomination and Remuneration Committee.
Ms. Sandhya Biswas brings approximately 20 years of professional experience across multiple sectors including consumer durables, lifestyle, telecom, energy, and home improvement businesses in both India and the US. She is an alumnus of the Indian School of Business, Hyderabad, with an educational background in Electronics and Informatics.
Her professional experience includes working with organizations such as Airtel, Kohler, Morphy Richards, Livguard, and most recently, Fenesta. Her expertise spans business and P&L management, category and product strategy, brand building, digital and e-commerce, and go-to-market strategies. Throughout her career, she has focused on building and premiumising brands, developing new categories and products, and leveraging consumer insight and marketing to drive business growth.
The disclosure was made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, read with SEBI Master Circular HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026. The appointment is for full-time employment.
The disclosure has been made available on the company's website at https://orientelectric.com/pages/notices-stock-exchange-disclosures. The communication was signed by Diksha Singh, Company Secretary of Orient Electric Limited, on September 14, 2026, at 17:34:48 IST.