Orient Tradelink Limited has made a disclosure pursuant to Regulation 30 and other applicable provisions of SEBI Listing Regulations regarding the acquisition of specified commercial rights in the feature film Children of God.
Nature of Acquisition
The company has acquired commercial rights in the feature film Children of God for a period of seven years, subject to the terms and conditions of definitive agreements. The transaction occurred on 14th September, 2026.
Scope of Rights Acquired
The seven-year rights period provides the Company with opportunities for:
- Domestic theatrical distribution
- Overseas theatrical distribution
- Television/satellite exploitation and related commercial rights
- International markets access
- Dubbing and language adaptation
- Publishing and book rights
- Merchandising and allied intellectual-property opportunities
- Other permissible commercial utilization of the film and associated content
Film Details and Release Schedule
Children of God is a socially relevant Hindi feature film based on a true story, centered on themes of identity, acceptance, dignity, resilience and the human journey from rejection towards hope and belonging. The film is scheduled for nationwide theatrical release on 23 October 2026.
Financial Commitment
The Company proposes to deploy approximately ₹1 crore towards publicity, marketing and promotional activities for Children of God, subject to applicable commercial arrangements and approvals. The promotional campaign has already commenced and is expected to intensify ahead of the theatrical release.
Strategic Rationale
The acquisition marks the Company's strategic entry into entertainment content and intellectual-property assets. Management believes the film's distinctive subject, pre-release visibility, international exposure (including reported presence at Cannes Film Market 2026), and multiple potential formats provide an opportunity to develop it as a content asset with longer commercial life beyond the theatrical window.
Future Development Plans
The Company intends to explore opportunities to develop Children of God beyond its theatrical life cycle, including:
- International distribution
- Language adaptations
- Publishing (the underlying story is currently being developed into a book)
- Merchandising
- Other allied formats and intellectual-property opportunities
Management Commentary
Management stated: "We are pleased to associate with Children of God, a film that combines a compelling human story with a socially relevant message of dignity, acceptance and equality. Our proposed investment of approximately ₹1 crore towards publicity and marketing reflects our commitment to building awareness around the film and its message."