Orient Tradelink secured exclusive 3-year marketing and commercial rights for Para Cricket League via agreement with Radiant Sports.
Acquisition funded through internal accruals aims to generate strong revenue and enhance global brand positioning in sports IP.
Event telecast on PO Channel for 5 days with Sri Lankan player participation in July-August 2026 league.
Company views this as strategic diversification into scalable sports properties with long-term financial and social value creation.