ORRA Festive Film Launch
On 23 October 2026 in Mumbai, ORRA, a leading Indian natural‑diamond jewellery brand, unveiled its Diwali brand film titled “Iss Diwali, Bann‑Thann Ke”. Unlike typical festive ads, the film places a woman at its centre, following her from a quiet moment at her mirror as she selects jewellery, through a glimpse of her young daughter watching, to an evening of laughter with friends, elders and family. The narrative emphasizes that the jewellery is not displayed for its own sake but becomes part of her identity, giving her confidence when she enters a room, pride when she is noticed, and joy in shared moments.
The visual treatment mirrors ORRA’s design philosophy: the jewellery is filmed up close and unhurried, allowing the craftsmanship to speak. ORRA states that a woman should choose jewellery for its design and the feelings it evokes, not merely for the occasion.
New Collections
The festive season launch also introduces six new collections—Shades, Cosmos, Blooms, Mandala, Kalamkari and Waves. Each collection is built around a single, distinct design idea. The Kalamkari collection translates the legacy of a centuries‑old Indian art form into fine jewellery. Dedicated product films for each collection will be released separately across digital platforms.
Campaign Objectives and Reach
ORRA positions the campaign as a step toward becoming India’s design‑led natural diamond jewellery brand for all life milestones, from anniversaries and milestone birthdays to family weddings. The brand aims to deepen connections with existing customers while attracting new consumers across the country. The film is live on ORRA’s YouTube and social media channels and will run across digital, OTT, connected TV and cinema throughout the festive period.
Creative Partners
The film was conceptualised by Spring Marketing Capital, produced by Jugaad, and directed by Dar Gai.
About ORRA
ORRA focuses on design, craftsmanship and natural‑diamond jewellery. It operates 96 stores across 40 Indian cities, offering distinctive, design‑led fine jewellery for celebrations and life’s milestones. More information is available at www.orra.com.
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