Osstem Implant marks its 20‑year India presence by shifting from B2B dental equipment to B2C premium oral‑care products.
The company launched functional toothpastes (whitening, sensitivity) and 'Double Wide' toothbrushes in November 2025, leveraging over 25 million units sold in Korea.
Osstem enhances digital engagement, posting professional oral‑health content twice monthly on Instagram and Facebook to educate Indian consumers.
Celebratory campaigns tied to Indian festivals and an anniversary video aim to build a hyper‑local emotional bond with households.