Overview
On September 21, 2026, Maharashtra’s first and largest dedicated outlet centre, The Outlet Mall of India, was inaugurated in Bhiwandi, strategically situated on the Mumbai‑Nashik Highway. The development introduces the 365‑day discount model to the state, allowing shoppers to access fresh premium stock at discounts of up to 70% every day, a departure from traditional seasonal markdowns.
Brand Portfolio
The mall features an expansive lineup of over 100 national and international fashion, footwear, and lifestyle brands. Notable luxury and premium apparel participants include Lacoste, Armani Exchange, Calvin Klein, Tommy Hilfiger, GAS and Superdry. Athletic and activewear offerings comprise Adidas, Skechers and ASICS, while women’s and trend fashion are represented by Forever New, Veromoda and other high‑street labels.
Sales Performance
Early reports indicate that the outlet’s sales volumes are higher than some of Mumbai’s established fresh‑season malls, with several stores delivering better performance than their flagship locations in upscale retail belts such as Bandra.
Consumer Experience and Amenities
Designed as a multi‑hour family destination, the complex incorporates a curated selection of Quick Service Restaurants (QSRs), diverse dining avenues, a large interactive gaming zone, and a children’s play arena. Ample parking facilities and seamless highway connectivity further enhance accessibility, positioning Bhiwandi as the newest value‑shopping capital of the Mumbai Metropolitan Region.
Significance
The launch brings a globally celebrated outlet retail format—modelled on destinations like London’s Bicester Village and Las Vegas’s Premium Outlets—to Maharashtra for the first time, potentially reshaping consumer shopping patterns across the region.