OVS Opens 12,400 sq ft Flagship Store in Mumbai
OVS, Italy’s leading fashion retailer, opened its largest Indian outlet on 23 October 2026 at R City Mall, Ghatkopar, Mumbai. The store occupies approximately 12,400 square feet of sales area and is located at Lal Bahadur Shastri Marg, Amrut Nagar, Ghatkopar West, Mumbai, Maharashtra 400086.
The flagship store presents an expanded portfolio that includes OVS, PIOMBO, Les Copains, B.Angel, OVS Kids and introduces the MYA curve collection, aimed at offering more inclusive fashion choices across womenswear, menswear and kidswear.
Speaking at the launch, Sundeep Chugh, Managing Director of OVS India, said the store reflects OVS’s objective to build a meaningful, long‑term presence in the market and to make contemporary Italian style accessible to Indian consumers while providing greater choice across categories.
OVS entered the Indian market in 2025 with its first store at Pacific Mall, New Delhi, followed by a Mumbai debut at Sky City Mall, Borivali, in March 2026. The new R City Mall outlet strengthens OVS’s footprint in Mumbai, a key market for its expansion strategy.
OVS India plans to open four additional stores by the end of 2027, bringing its total Indian network to seven stores. The expansion roadmap targets major markets including Delhi NCR, Mumbai and its surrounding regions (Thane, Navi Mumbai, Vashi), as well as Pune, Surat, Bengaluru, Chennai, Hyderabad and Chandigarh, focusing on suitable mall destinations in Tier‑1 cities and selected Tier‑2 markets.
Globally, OVS operates more than 2,600 stores across multiple markets. The group, listed on Euronext Milan since 2015, recorded 2025 sales of €1.746 billion and an EBITDA of over €218 million. OVS continues its responsible fashion initiatives through responsible sourcing, water‑efficient processes and the use of recyclable materials.