Overview
OVS S.p.A., Italy’s leading fashion retailer, announced the opening of its largest Indian store at R City Mall, Ghatkopar, Mumbai. The flagship‑style outlet, covering approximately 12,400 sq ft of sales area, commenced operations on 23 October 2026 at the address Lal Bahadur Shastri Marg, Amrut Nagar, Ghatkopar West, Mumbai, Maharashtra 400086.
Store Details
The new store brings together OVS’s diverse portfolio, including the core OVS line, PIOMBO, Les Copains, B.Angel, OVS Kids and the newly introduced MYA curve collection, which expands the brand’s inclusive fashion offering. The merchandise spans womenswear, menswear and kidswear, providing an immersive, contemporary shopping experience designed to make Italian design affordable while adhering to high standards of quality and sustainability. OVS highlighted its responsible fashion initiatives, such as responsible sourcing, water‑efficient processes and the use of recyclable materials.
Expansion Plans
Having entered the Indian market in 2025 with a first store at Pacific Mall, New Delhi, and a second Mumbai store at Sky City Mall, Borivali, in March 2026, OVS India now aims to open four additional stores by the end of 2027. This will raise the total Indian network to seven stores. The expansion roadmap targets key markets including Delhi NCR, Mumbai and its surrounding regions (Thane, Navi Mumbai, Vashi), as well as Pune, Surat, Bengaluru, Chennai, Hyderabad and Chandigarh, focusing on suitable mall destinations in Tier‑1 cities and select Tier‑2 markets.
Corporate Background
Globally, OVS operates over 2,600 stores across multiple markets and is listed on Euronext Milan since 2015. In the fiscal year 2025, the group recorded sales of €1.746 billion and achieved an EBITDA of more than €218 million. The OVS brand portfolio comprises proprietary labels such as PIOMBO, OVS Kids, Les Copains, Blukids, Stefanel, Goldenpoint, CROFF (home decoration) and Shaka (beauty).
Management Commentary
Speaking at the launch, Sundeep Chugh, Managing Director of OVS India, said the opening of the largest Indian store reflects the company’s objective to build a meaningful and long‑term presence in the market, enrich the customer experience and make contemporary Italian style accessible to Indian consumers while offering greater choice across categories.