Overview

On August 18, 2026, Discovery India premiered a documentary titled "More Than Gold" on the Warner Bros. Discovery platform, subsequently shared on social media and the P.C. Chandra Jewellers YouTube channel. The film celebrates the 85‑year legacy of the P.C. Chandra Group, founded in 1939 as a jewellery business and now a diversified conglomerate with interests in jewellery, chemicals & adhesives, hospitality, software, real estate, plantations, and social greenery.

Corporate Evolution

The release underscores the Group’s evolution from a single‑product jeweller to one of India’s leading diversified business groups, emphasizing its commitment to trust, quality, innovation, and customer relationships. Managing Director A.K. Chandra highlighted the feature as an opportunity to showcase the philosophy that has guided the Group’s journey across generations, positioning the company as an institution driven by responsible business practices, social development, sustainability, and purposeful diversification.

CSR and Social Impact

The documentary details several CSR initiatives under the "More Than Gold" philosophy:

  • J.L. Chandra Merit Scholarship – awards scholarships to Madhyamik Examination toppers.
  • J N Chandra Anuprerna – provides scholarships for needy students.
  • Gyandhara – establishes knowledge centres in colleges.
  • Neem Banani – promotes a greener environment.
  • Healthcare contributions include supplying essential equipment to various hospitals and supporting a nursing school operated by the Calcutta Heart Clinic.

These activities aim to bolster education, environmental stewardship, and healthcare infrastructure, thereby contributing modestly to societal well‑being.

Media Links and Disclaimer

The press release provides direct video links:

  • P.C. Chandra Jewellers YouTube: https://www.youtube.com/watch?v=vl15UjSXhb0
  • Discovery India YouTube: https://www.youtube.com/watch?v=GWLwV_iR3yA

A disclaimer notes that the release is issued under an arrangement with PNN and that PTI assumes no editorial responsibility.

Conclusion

The documentary serves as a branding and reputation tool, reinforcing the Group’s diversified business footprint and its ongoing commitment to social responsibility across education, environment, and healthcare sectors.