P.C. Chandra Jewellers Crosses One Million YouTube Subscribers
P.C. Chandra Jewellers, a jewellery brand founded in 1939 with an 85‑year heritage, announced that its YouTube channel has surpassed the one‑million‑subscriber milestone, positioning it among the most‑subscribed jewellery brands in India.
The subscriber base grew from 5.50 lakh (550,000) in FY 2023‑24 to over one million in FY 2025‑26. Correspondingly, total engagement increased from 1.6 crore (16 million) interactions to 9.9 crore (99 million), and cumulative watch time rose from 1.2 lakh (120,000) hours to 4.2 lakh (420,000) hours over the same period.
The channel’s growth has been driven by a mix of digital brand films, product‑showcase videos, YouTube Shorts, and the widely‑viewed 'P.C. Chandra Pujo Song', which together have fostered sustained audience interaction beyond traditional showroom footfall.
CEO Shri Oushnik Chandra said that building a digital community requires consistency, relevance, and a long‑term perspective, and that reaching one million subscribers reflects the brand’s sustained effort to create content that informs and engages consumers.
The release also notes that while the brand continues to expand its physical retail footprint across India, its digital platforms now enable engagement with audiences beyond geographic boundaries.
LinkedIn reference: https://www.linkedin.com/posts/oushnik-chandra_one-million-subscriber-activity-7494732198982549505-jDg6
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