Overview
Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit‑score platform, announced the launch of a Mutual Fund offering on its digital platform. This development marks the next phase of its evolution from a credit‑centric marketplace to a broader financial marketplace that enables consumers to manage both assets and liabilities in a single ecosystem.
Daily SIP Introduction
A key component of the Mutual Fund launch is the introduction of a Daily Systematic Investment Plan (SIP) that permits investors to contribute as little as Rs 10 per day, rather than committing to a larger monthly amount. The Daily SIP is designed to align with irregular cash‑flow patterns and is especially relevant for self‑employed individuals, small business owners, shopkeepers, and gig‑economy workers whose incomes may not follow a predictable monthly cycle.
Strategic Context
The Mutual Fund addition builds on Paisabazaar’s earlier expansion into savings and investment products, having introduced Bonds and Fixed Deposits on the platform in the preceding year. While credit will remain central to its growth strategy, the company is now positioning itself to address a larger portion of the consumer financial journey, spanning borrowing, saving, investing, and everyday financial services.
Executive Statements
Santosh Agarwal, CEO of Paisabazaar, stated, “Credit will continue to be the core of Paisabazaar, but consumers’ financial needs go well beyond borrowing. With the launch of Mutual Funds, we are taking another step towards building a broader financial marketplace. By bringing together credit, savings, investments and everyday financial services, we will be more relevant to consumers across their financial lives while building a more sustainable business for the long term.”
Tushar Gupta, Head of Mutual Funds at Paisabazaar, added, “True financial inclusion happens when we design products and experiences around the realities of financial lives of the underserved. With Daily SIPs, we are trying to make investing more compatible with different income patterns. The objective is to make building an investment habit feel more accessible, particularly for consumers who may not have a conventional monthly salary.”
Platform Capabilities and Compliance
The Mutual Fund platform enables users to discover, compare, and invest across a wide range of mutual fund schemes offered by leading Asset Management Companies (AMCs). Paisabazaar is registered with the Association of Mutual Funds in India (AMFI) as a Mutual Fund Distributor, bearing ARN 336712.
Corporate Background
Paisabazaar operates as a part of PB Fintech, which has been listed on the stock exchange since 2021. Over the past 12+ years, the platform has earned the trust of more than 58 million consumers across 850 cities and towns in India. Its ecosystem partnerships span loans, credit cards, investments, savings products, bill payments, and mobile recharges, and it provides free credit‑score checks from all four credit information companies (CICs) in India. The organization holds ISO 27001:2013 and PCI DSS certifications, underscoring its commitment to robust data security and consumer protection.
Disclaimer
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