Product Launch Details
Paradeep Phosphates Limited announced the launch of JAI KISAAN NAVRATNA CROPFIT, a scientifically formulated customized fertilizer specifically developed for sugarcane cultivation in Karnataka. The product was launched on August 20, 2026.
Product Composition and Specifications
The fertilizer features a precision-blended formulation with the following composition:
- NPK Ratio: 14:14:13
- Sulphur (S): 4%
- Zinc (Zn): 1%
- Boron (B): 0.1%
- Iron (Fe): 1%
- Application Method: Basal application
The product is FCO-approved and designed for single application to provide comprehensive nutrient package.
Target Market and Geographic Coverage
The product is specifically developed for sugarcane cultivation under the agro-climatic conditions of Karnataka. It is recommended for use in key sugarcane-growing districts including: Bagalkot, Belagavi, Ballari, Bidar, Chamarajanagara, Gadag, Kalaburagi, Koppal, Mandya, Mysuru, Vijayapura, Yadgir, and Vijayanagara.
Expected Benefits and Field Performance
Field evaluations indicate the product has potential to:
- Improve nutrient use efficiency (NUE)
- Promote healthier and more vigorous crop growth
- Address deficiencies of key secondary and micronutrients
- Support improved cane development and productivity
- Potentially enhance sugar recovery
- Optimize fertilizer expenditure through balanced nutrient application
- Reduce nutrient losses associated with imbalanced fertilization practices
In suitable agronomic conditions, adoption can contribute to higher cane yields, improved sugar recovery, and better economic returns.
Strategic Rationale
The launch reinforces PPL's commitment to advancing crop-specific and balanced plant nutrition, evolving from simply supplying fertilizers to delivering science-led nutrition solutions. This supports the company's broader strategy of promoting balanced plant nutrition, nutrient use efficiency, and soil health, aligned with their purpose of "Healthier Soils, Healthier People."
Management Commentary
Mr. Suresh Krishnan, Managing Director & CEO emphasized the company's focus on delivering science-led, crop-specific nutrition solutions that address real needs of Indian agriculture, particularly for nutrient-intensive crops like sugarcane.
Mr. Rajeev Nambiar, Joint Managing Director & COO highlighted the product's development rooted in understanding crop nutrition needs and moving toward precise fertilizer application with comprehensive nutrient packaging.
Mr. Harshdeep Singh, President & Chief Commercial Officer noted that the product will be supported through extensive farmer and channel engagement network with focus on product awareness, demonstrations, and agronomic guidance.
Distribution and Support
The product will be supported through PPL's extensive farmer and channel engagement network across Karnataka, with strong focus on product awareness, demonstrations, and agronomic guidance.
Financial Impact
Financial impact not quantified in the disclosure.