Parag Foods Launches 15g Protein Cold Coffee

Parag Milk Foods, via its Avvatar brand, launched Avvatar Protein Cold Coffee, a 250 ml RTD drink with 15 g protein, priced at INR 120.
The beverage uses Tetra Pak’s Tetra Prisma® Aseptic 250E octagonal, recyclable pack, marking a strategic partnership between Parag Milk Foods and Tetra Pak.
The launch targets India’s protein‑deficient market (≈73% of population) and follows a 91% YoY growth in Avvatar’s FY26 segment.
Executives Akshali Shah (Parag) and Cassio Simoes (Tetra Pak South Asia) highlighted convenience, functional nutrition, and premium packaging as growth drivers.