Parag Milk Foods Launches 15g Protein Coffee

Parag Milk Foods, via its Avvatar brand, launched Avvatar Protein Cold Coffee, a 250 ml RTD drink with 15 g protein, priced at INR 120.
The beverage uses Tetra Pak’s Tetra Prisma® Aseptic 250E octagonal, recyclable pack, offering no added sugar or artificial sweeteners.
Avvatar’s new-age segment recorded 91% YoY growth in FY26, tapping a market where 73% of Indians are protein‑deficient.
Executives Akshali Shah (Parag) and Cassio Simoes (Tetra Pak) highlighted the product’s blend of convenience, nutrition, and premium packaging for modern consumers.