Document Overview

This document is a regulatory filing by Parag Milk Foods Limited submitted to BSE Limited and National Stock Exchange of India Ltd. on September 9, 2026, pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The filing includes a press release announcing the launch of a new product.

Product Launch Details

Product: Avvatar Popped Protein Chips

Launch Date: September 9, 2026

Product Specifications:

  • Non-fried popped chips
  • Contains 10g of protein per 30g pack
  • Available in two flavors: Magic Masala and Pudina
  • No added sugar
  • No palm oil
  • No preservatives

Pricing: INR 60 per pack

Distribution Channels:

  • Avvatar website
  • Quick Commerce platforms
  • Vending Machines
  • General Trade
  • Modern Trade

Strategic Context

The launch represents Parag Milk Foods' expansion into the snacking category, marking the company's evolution:

  • From dairy to nutrition
  • Now into new-age food categories
  • Part of the company's "New Age Business" strategy
  • Strengthens ambition to make protein more accessible across formats and occasions

This expansion builds on Avvatar's existing portfolio which includes:

  • Protein powders
  • Ready-to-drink beverages
  • Protein bars

Management Commentary

Ms. Akshali Shah, Executive Director, Parag Milk Foods Ltd., stated: "This launch marks an important step in Parag Milk Foods' evolution from a dairy-led company to a broader nutrition-led food business. We see a significant opportunity to take our expertise in dairy and protein and build it into categories that are increasingly relevant to the way consumers eat today."

She further added: "With Avvatar, we are extending protein beyond traditional nutrition formats and into everyday consumption occasions, including snacking. Our ambition is to build a holistic protein ecosystem that brings together nutrition, convenience and accessibility across formats and lifestyles."

Company Background

Parag Milk Foods Limited, established in 1992, is described as "the largest private dairy FMCG Company with a Pan India presence." Key business details:

Manufacturing Facilities:

  • Manchar, Maharashtra
  • Thorandale, Maharashtra
  • Palamner, Andhra Pradesh

Brand Portfolio:

  • Gowardhan: Traditional products (Ghee, Dahi, Paneer, Liquid Milk)
  • Go: Cheese, UHT Milk, Buttermilk, Lassi, Flavoured Milk Shakes
  • Pride of Cows: Premium farm-to-home single origin dairy products
  • Avvatar: Whey Protein based sports nutrition (India's 1st 100% vegetarian whey protein)

Dairy Farm: Bhagyalaxmi with more than 5,000 cows and automated milking process

Financial Impact

Financial impact not quantified in the disclosure. The company explicitly states that the event does not meet materiality criteria.