Parag Milk Foods launches Avvatar Protein Cold Coffee in partnership with Tetra Pak using India's first Tetra Prisma® Aseptic 250E pack.
The ready-to-drink beverage contains 15g protein with no added sugar, priced at ₹120, targeting India's protein deficiency market.
Parag Milk Foods' new-age business segment including Avvatar grew 91% YoY in FY26, reflecting strong health nutrition demand.