Parimatch announced a partnership with Punjabi rap pioneer BOHEMIA, adding him to the Parimatch Squad for collaborative digital content.
The collaboration aims to blend music, lifestyle and culture, delivering high‑energy videos, live experiences and exclusive Instagram updates.
BOHEMIA highlighted music’s borderless appeal, while Parimatch emphasized the squad’s role in celebrating victories through creativity.
The press release notes BOHEMIA’s 20‑year influence on urban music and includes a disclaimer about Newsvoir arrangement.