Announcement
Parimatch Sports, described as a high‑quality sportswear brand inspired by the world’s top athletes, issued a press release announcing a partnership with Indian kabaddi star Naveen Kumar, appointing him as the brand’s ambassador.
Athlete Background
Naveen Kumar, popularly called “Naveen Express” for his explosive speed, sharp footwork and attacking style, rose from a modest household in Haryana where his father worked as a bus driver and made personal and financial sacrifices to support his son’s ambitions. Since entering the Pro Kabaddi League (PKL), Kumar has become one of its most consistent and explosive performers, earning the league’s Most Valuable Player award and holding the PKL record for consecutive Super 10s. He is also a key member of the Indian national kabaddi team and contributed to India’s gold‑medal victory at the 2023 Asian Games. Outside competition, Kumar shares training, fitness and lifestyle content, offering fans insight into his personal routine.
Partnership Details
In the partnership, Kumar joins the Parimatch Sports family as a brand ambassador, bringing his high‑profile status to the brand. The company’s press office stated that Kumar embodies the qualities Parimatch values – speed, fearlessness and a constant drive to improve – and that his journey from a modest background aligns with the brand’s narrative of ambition and persistence. Kumar echoed this sentiment, noting that his father’s belief gave him confidence and that Parimatch’s understanding of sport as ambition, hard work and courage makes the fit appropriate.
Future Engagements
The ambassadorship is timed as Kumar prepares to compete with the Indian national team at the 2026 Asian Games in Japan, where India will aim to defend its kabaddi title, before he returns to the PKL later in the year. Parimatch Sports plans to leverage content and campaigns around these events to bring fans closer to Kumar’s journey both on and off the mat.
Disclaimer: The press release is provided under an arrangement with Newsvoir; PTI assumes no editorial responsibility.