Parimatch Sports, described as a high‑quality sportswear brand inspired by the world’s top athletes, has entered into an official co‑sponsorship agreement for the India Tour of Sri Lanka 2026. The tour comprises two Test matches scheduled between 15 and 27 August 2026, with both India and Sri Lanka vying for valuable ICC World Test Championship points. Historically, India have won 22 of the 46 Test encounters between the sides, while Sri Lanka’s seven victories have all occurred on home soil, underscoring the competitive challenge of the upcoming visit.
Under the partnership, Parimatch Sports will be featured throughout the series on the Sony Sports Network, which will broadcast the matches live across television and digital platforms. The brand’s presence will also extend to the Behind‑the‑Wicket Mat, offering fans exclusive cricket‑related content and highlights during the tour. A statement from the Parimatch Sports Press Office highlighted the excitement of the series and expressed pride in contributing to fan engagement, stating that the partnership aims to make each day of the series more engaging for millions of supporters.
The press release notes that the announcement is disseminated through NewsVoir under an arrangement, with PTI disavowing editorial responsibility. No further financial terms or contractual details were disclosed.