Parimatch announces partnership with Indo‑Canadian singer The PropheC, adding him to the Parimatch Squad.
The collaboration blends modern Punjabi R&B with sports branding, leveraging digital culture and user‑generated content.
Parimatch highlights its “Feel the Sound of Winning” slogan, emphasizing energy, emotion, and ambition across music and sport.
The brand will showcase the partnership via Instagram content, artist features, and live activations for fans.