Expansion Details
The Company has expanded the distribution network for its "Indian Chaska" brand products to include the state of Madhya Pradesh.
Current Distribution Coverage
Prior to this expansion, the Company's "Indian Chaska" brand products were distributed across eight states: Maharashtra, Gujarat, Uttar Pradesh, Jharkhand, Uttarakhand, Delhi, Goa, and Bihar.
Post-Expansion Coverage
With this expansion, the Company's products will now be available across eight states and one union territory in India (the specific union territory is not named in the disclosure).
Strategic Rationale
The expansion is part of the Company's strategic business expansion plan to:
- Strengthen market presence
- Enhance customer reach
- Strengthen distribution footprint
- Improve market penetration
- Enhance brand visibility
- Improve product accessibility
- Increase product availability across a wider consumer base
Filing Date and Time
August 4, 2026 at 07:03:01 IST