Mirinda introduced the global 'Smile Please' platform and a new visual identity aimed at sparking joy and spontaneous smiles worldwide.
The campaign features a 'Smile Chain' influencer-driven digital activity designed to generate a chain reaction of positivity across social media.
Rollout begins immediately in India, Pakistan, China and Uganda, with subsequent activations planned for Vietnam, Europe and the Middle East.
PepsiCo reported nearly $94 billion net revenue for 2025, with several brands—including Mirinda—generating over $1 billion in annual retail sales.