Partnership Announcement
Persistent Systems Limited announced a partnership with the San Francisco Unicorns for the 2026 Major League Cricket (MLC) season. The company will serve as an Official Re(AI)magining™ Partner within the team's premium partnership tier.
Partnership Details
The collaboration is part of Persistent's #GameReAImagined campaign, which explores how AI makes the hidden layer of the game more visible through performance insights and richer fan experiences. The partnership includes:
- Brand visibility through on-field perimeter boards
- Team kit branding
- Dedicated branded content property called "Persistent Coaches' Corner"
- Dedicated hospitality suite for client connections
- Select invite-only experiences for deeper engagement
Strategic Rationale
The partnership aligns with Persistent's strategy to expand AI-led capabilities in North America and build closer proximity to clients operating in real-time, decision-intensive environments. The company will explore opportunities with the franchise across data, AI, and fan engagement initiatives, extending the relationship beyond sponsorship into potential areas of innovation.
Company Background
Persistent Systems is a global services and solutions company delivering AI-led, platform-driven Digital Engineering and Enterprise Modernization. The company has over 27,500 employees located in 21 countries and has achieved carbon neutrality. It is part of the MSCI India Index and included in key indices of the National Stock Exchange of India including Nifty Midcap 50, Nifty IT, and Nifty MidCap Liquid 15, as well as BSE indices including S&P BSE 100 and S&P BSE SENSEX Next 50.
Financial Impact
Financial impact not quantified in the disclosure.