Phi Commerce: Credit Cards 72% Evening Retail

The How India Pays 2025-26 report shows UPI dominates everyday transactions but credit cards capture 72% of high‑value retail payments between 20:00‑23:00.
UPI accounts for 88% of education transactions and 72% of healthcare payments, indicating its use for both low‑ and high‑value bills.
EMIs represent 34% of government/utility payments and 36% of electronics purchases, showing credit financing is moving into routine expenses.
The report, based on data from over 20,000 merchants across multiple sectors, suggests businesses must offer context‑specific payment options to boost conversion.