Announcement
Philips announced a new men’s grooming campaign titled “Trimmers Ka Baap” with Indian film star Yash as the face of the brand. The partnership was disclosed through a press release dated August 17, 2026.
Campaign Details
The brand film (DVC) was released on 15 August 2026, strategically timed before Yash’s upcoming movie “Toxic”, which is slated to hit Indian theatres on 26 August 2026. The DVC adopts a cinematic treatment that makes viewers initially think they are watching a movie scene, only to reveal it as a Philips trimmer advertisement. Earlier in the year, fans had spotted Yash using a Philips trimmer in behind‑the‑scenes footage, prompting social‑media chatter that Philips later amplified by formalising the collaboration.
Product Features
Philips emphasizes its All‑in‑One Trimmer equipped with BeardSense Technology. The technology scans beard density 125 times per second and automatically adjusts power to deliver an even trim and sharp finish, aligning with Yash’s signature beard image.
Timing and Tie‑ins
The campaign leverages the Independence Day theme of “freedom from ordinary trimmers,” coinciding with the 15 August release. Philips also secured the role of Official Grooming Partner for the film “Toxic: A Fairy Tale for Grown‑ups,” extending the brand’s visibility across the movie’s worldwide launch.
Social Media Reaction
The DVC generated considerable discussion on social platforms, with users commenting not only on Yash’s presence but also on the film‑like quality of the advertisement. The buzz highlighted the campaign’s departure from conventional celebrity endorsements, positioning it as a notable case study for brands seeking innovative collaboration models.
Disclaimer
The press release is provided under an arrangement with NRDPL. PTI takes no editorial responsibility for the content.