Product Launch Overview

Royal Philips (NYSE: PHG, AEX: PHIA) announced the Indian launch of the Philips Avent Sterilizer and Dryer Premium, model SCF293/00. The compact all‑in‑one appliance is priced from Rs 7,495 and is positioned to simplify daily infant bottle hygiene by combining steam sterilisation, filtered‑air drying and storage.

Key Features and Performance

  • The unit completes a full sterilisation and drying cycle in 40 minutes and can accommodate up to six Philips Avent bottles together with accessories such as teats, soothers and a manual breast pump.
  • When the lid remains closed after the sterilisation cycle, the contents stay sterile for up to 24 hours, providing flexibility for parents throughout the day.
  • Using pure steam technology, the device eliminates 99.9% of harmful germs (including Escherichia coli, Pseudomonas aeruginosa, Staphylococcus aureus, Streptococcus agalactiae, Cronobacter sakazakii, Salmonella enterica, Listeria monocytogenes) without chemicals.
  • Independent testing cited in the release states the product delivers up to 2× better germ protection compared with traditional boiling, based on a multicentric real‑world survey conducted by IQVIA across 120 participants in four major Indian cities during July‑August 2025.

Campaign Context and Executive Comment

The launch builds on a science‑led infant hygiene awareness campaign launched in April 2026, featuring actress‑new mother Yami Gautam Dhar. The campaign encouraged parents to move beyond boiling and adopt sterilisation as a critical step in infant bottle hygiene.

Smit Shukla, Country Head – Philips Personal Health, Indian Subcontinent, said the new product responds to “overwhelming response” from consumers who requested a drying function, adding that the appliance “gives 2X better germ protection vs boiling and also dries baby essentials, making parents’ life easier and protecting babies from germs.”

Corporate Background

Royal Philips is a global health‑technology company headquartered in the Netherlands, with sales of EUR 18 billion in 2025 and approximately 64,300 employees operating in more than 100 countries. Philips’ portfolio spans diagnostic imaging, ultrasound, image‑guided therapy, monitoring, enterprise informatics and personal health solutions for both consumers and healthcare providers.

Availability

The Philips Avent Sterilizer and Dryer Premium is now available in India through Philips’ authorised retail and online channels.