Philips India Announces Rocking Star Yash as Brand Ambassador and Official Grooming Partner for Film “Toxic”

Philips India disclosed that actor Rocking Star Yash will serve as the Brand Ambassador for its Men’s Grooming portfolio, unveiling the new “Trimmers Ka Baap” campaign that features Yash prominently. The announcement follows a viral fan‑discovered video earlier in the year that showed Yash using a Philips trimmer, which sparked widespread conversation on social media and entertainment platforms.

In addition to the ambassador role, Philips confirmed its partnership with the upcoming film Toxic: A Fairy Tale for Grown‑ups, naming the company the Official Grooming Partner ahead of the movie’s worldwide release scheduled for 26 August 2026. The collaboration links Yash’s on‑screen persona with Philips’ grooming products, creating a unified brand narrative across entertainment and consumer touchpoints.

The campaign centers on the Philips All‑in‑One Trimmer with BeardSense Technology. This device scans beard density 125 times per second and automatically adjusts its power to deliver an even trim and sharp finish across both dense and fine hair areas, positioning Philips as a technology‑led leader in home grooming.

Quotes

  • Rocking Star Yash said, “I’ve trusted Philips with my grooming for years, long before this partnership was even a conversation. Grooming is part of everyday life and having products that deliver consistency and performance matters to me, and that’s what I value about Philips.”
  • Smit Shukla, Zone Business Leader‑Personal Health, Philips Indian Subcontinent, added, “When fans organically discovered Yash using a Philips trimmer, it reinforced the trust consumers have placed in Philips over the years. Through our ‘Trimmers Ka Baap’ campaign and our partnership with Toxic, we’re excited to showcase how Philips’ innovation, led by our BeardSense Technology, helps consumers achieve professional‑grade grooming at home.”

The integrated marketing effort will roll out across digital platforms, social media, cinema, OTT, outdoor advertising, retail and experiential touchpoints, ensuring broad consumer exposure. Philips’ Men’s Grooming range is available on major e‑commerce and quick‑commerce platforms—including Amazon, Big Basket, Blinkit, Croma, Flipkart, Myntra, Nykaa Man, Reliance Retail, Swiggy Instamart, Tira, Vijay Sales, Zepto—and in leading brick‑and‑mortar stores across India.

Company background

Royal Philips (NYSE: PHG, AEX: PHIA) is a global health‑technology leader headquartered in the Netherlands, operating in diagnostic imaging, ultrasound, image‑guided therapy, monitoring, enterprise informatics and personal health. The company generated 2025 sales of EUR 18 billion and employs approximately 64,300 people, serving more than 100 countries.

Release details

The press release was issued on Tuesday, 18 August 2026 at 17:07:26 by Philips India and distributed through NewsVoir.