Announcement
Phoenix Mall Group announced the launch of the Phoenix Shopping Festival 2026, a city‑wide retail celebration across three Pune venues – Phoenix Mall of the Millennium, Phoenix Mall, Wakad and Phoenix Avenue of Stars in Viman Nagar. The festival was inaugurated on 20 June 2026 by Bollywood actor Harshvardhan Rane.
Rewards and Prizes
The festival promises shoppers the chance to win rewards worth up to ₹1 crore at each of the two malls, with a Toyota Hyryder designated as the mega prize for both locations. In addition, daily and weekly rewards are offered throughout the June‑August run to encourage repeat visits.
Schedule and Offers
The event runs from June through August 2026. An End‑of‑Season Sale featuring a flat 50 % discount on select collections is scheduled for 20 and 21 June 2026, positioned as one of the season’s most anticipated shopping weekends.
Participating Brands
The festival showcases more than thirty premium and high‑street brands, including H&M, Marks & Spencer, Lifestyle, Armani Exchange, Diesel, Aldo, Charles & Keith, GAS, Victoria’s Secret, La Martina, Superdry, Adidas Originals, Bath & Body Works, Home Centre, Shoppers Stop, Tira, Hamleys, American Tourister, New Balance, Dune London, Mia by Tanishq, Nykaa Luxe and many others.
Management Comment
A Phoenix spokesperson said the festival is designed as a celebration of great brands, exceptional value, exciting rewards and memorable experiences, aiming to turn shopping into a joyful experience for families, fashion enthusiasts and visitors across Pune.