The Phoenix Mills Limited (PML) announced the transformation of its Phoenix MarketCity Pune asset into “Phoenix Avenue of Stars”, a premium mixed‑use retail, dining and entertainment destination.
The mall, located in Viman Nagar, Pune, covers approximately 1.2 million sq ft and houses over 300 stores across fashion, beauty, dining, entertainment and lifestyle categories.
New flagship international brands introduced include UNIQLO, Michael Kors, Victoria’s Secret, Shantanu and Nikhil, Paul’s Cafe, Armani Exchange, IKEA (Pune’s first), Coach, Hugo, Swatch and Lego.
The revamp features a grand arrival experience, façade enhancement and design‑led interventions to elevate visual and spatial character.
Rashmi Sen, Whole‑Time Director and CEO‑Malls of PML, stated the upgrade aligns with evolving consumer aspirations and the company’s premiumisation strategy.
PML’s broader portfolio comprises over 11 million sq ft of retail space across eight Indian cities, ~7 million sq ft of retail under development, 4.8 million sq ft of Grade A office space, 588 hotel keys (including The St. Regis Mumbai), and residential projects totaling over 3.5 million sq ft delivered and ~3.5 million sq ft under pipeline.
Listed Companies and Sectors
PML is a listed entity on BSE (code 503100) and NSE (PHOENIXLTD), operating in the retail‑led mixed‑use real‑estate sector.
