India's FMCG giants struggle to place products in ~2,000 dark stores of Blinkit, Zepto, Swiggy Instamart despite vast distribution.
Quick commerce requires SKU‑level daily replenishment and platform‑specific compliance, creating a structural mismatch with traditional weekly supply chains.
PickQuick, a quick‑commerce enablement platform, now supports 47 brands in 31 cities, managing dark‑store logistics without holding inventory.
India's quick commerce market is projected to reach $3.65 bn, with grocery/FMCG sales growing 38% YoY, highlighting strong growth potential.