Launch Overview
On 9 June 2026, Pidilite Industries Ltd announced the introduction of Fevicryl YUDU, a new premium children’s art range under its Fevicryl brand. The range is positioned as a child‑safe, non‑toxic portfolio that includes brush pens, poster colours, 3‑in‑1 pencils and additional creative tools designed to work across multiple surfaces, allowing children to draw, paint, mould and create without limits.
Campaign Details
The product launch is accompanied by a digital video campaign titled “Fevicryl YUDU – Banao Apni Stories”. The campaign narrative emphasizes that every child has a story to tell, positioning imagination as the starting point and creativity as the language of self‑expression. A vibrant character‑led universe is introduced to accompany children on their creative adventures, enhancing engagement and storytelling.
Executive Commentary
Senior Vice President of the Consumer Products Division, Kashyap Gala, stated: “With Fevicryl YUDU – Banao Apni Stories, we wanted to create more than an art range, we wanted to create a brand that believes every child deserves the freedom to imagine, express and tell stories in their own unique way. Fevicryl YUDU equips children with the right creative tools to turn everyday thoughts, ideas and dreams into stories, helping them discover the joy of self‑expression without limits.”
Marketing and Distribution
The campaign will be amplified across digital platforms, reflecting Pidilite’s ongoing commitment to building meaningful connections in the children’s art and craft category. The television commercial can be viewed at https://youtu.be/edERVgGRmOc?si=oVDTbWN71HfZNoez.
About Pidilite Industries Ltd
Pidilite Industries Limited is a leading Indian manufacturer of adhesives, sealants, construction chemicals, DIY products, polymer emulsions, paint chemicals, automotive chemicals, art materials, stationery, fabric care, maintenance chemicals, industrial adhesives, industrial resins, and organic pigments. Its flagship brand Fevicol is a household name. Other major brands include M‑Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, Araldite, and Fevicryl. More information is available at www.pidilite.com.
Media Contacts
- Hiral Jani Vasani, Head, Corporate Communications & PR, Pidilite Industries – hiral.vasani@pidilite.com
- Farhad Ali, Adfactors PR – 902 235 1286, farhad.ali@adfactorspr.com
- Khushbu Pamnani, Adfactors PR – 875 888 6363, khushbu.pamnani@adfactorspr.com
Disclaimer: The press release is provided under an arrangement with NRDPL. PTI takes no editorial responsibility for the content.