Launch Overview
On 9 June 2026, Pidilite Industries Ltd announced the launch of Fevicryl YUDU, a new premium children’s art range under its Fevicryl brand. The range comprises child‑safe creative tools including brush pens, poster colours, 3‑in‑1 pencils and additional items, all formulated to be non‑toxic and suitable for use on multiple surfaces.
Campaign Details
The product introduction is supported by a digital video campaign titled “Fevicryl YUDU – Banao Apni Stories”. The campaign positions imagination as the starting point of every story and promotes creativity as a language for self‑expression. A character‑led universe accompanies the range to enhance storytelling engagement. The campaign will be amplified across digital platforms.
Executive Commentary
Senior Vice President, Consumer Products Division Kashyap Gala stated that Fevicryl YUDU is intended to give children the freedom to imagine, express and tell stories without limits, emphasizing that the tools are non‑toxic and enable limitless exploration across surfaces.
Corporate Context
The launch reflects Pidilite’s ongoing commitment to deepen its presence in the children’s art and craft segment. Pidilite Industries is a leading Indian manufacturer of adhesives, sealants, construction chemicals, DIY products, polymer emulsions, paint chemicals, automotive chemicals, art materials, stationery, fabric care, maintenance chemicals, industrial adhesives, resins and organic pigments. Its flagship brand is Fevicol, with other major brands including M‑Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, Araldite and Fevicryl.
Media Assets
The television commercial can be viewed at https://youtu.be/edERVgGRmOc?si=oVDTbWN71HfZNoez. Media queries are directed to Hiral Jani Vasani (Corporate Communications & PR, Pidilite) and Farhad Ali, Khushbu Pamnani (Adfactors PR).