Pidilite Industries unveiled its latest Fevicol TV commercial “Kursi Pe Nazar” on 6 May 2026, highlighting Indian cultural insight.
The ad, created by legendary adman Piyush Pandey, marks his final Fevicol campaign after decades of partnership.
Senior executives Sudhanshu Vats, Prasoon Pandey, Kainaz Karmakar, and Harshad Rajadhyaksha commented on the ad’s symbolism of aspiration and brand legacy.
The release also outlines Pidilite’s product portfolio spanning adhesives, sealants, construction chemicals, and consumer brands like M‑Seal and Fevikwik.