Date: August 08, 2026
Product Launch Details
PNG Jewellers has announced the rebranding of its lightweight diamond jewellery brand, Litestyle, as YOOU. This represents a significant step in the brand's evolution with a renewed vision to create jewellery that celebrates individuality, confidence and self-expression. The brand is built on PNG Jewellers' legacy of trust and craftsmanship dating back to 1832.
Product Description and Target Market
YOOU specializes in lightweight diamond jewellery designed for consumer preferences that have evolved toward more expressive, design-led pieces. The brand targets modern women who view jewellery not just as an accessory for occasions, but as an extension of their personality and everyday life.
Product Offerings and Materials
The brand offers lightweight designs across multiple gold karatages:
- 14 karat gold
- 18 karat gold
- 22 karat gold
- 9 karat gold
Product categories include:
- Rings
- Earrings
- Chains
- Pendants
- Bracelets
- Bangles
- Mangalsutras
- Men's jewellery
Retail Presence and Expansion Plans
Current footprint:
- 13 exclusive brand outlets across Maharashtra and Goa
- Shop-in-shop presence across five states (including Maharashtra and Goa)
Expansion target: YOOU aims to open 100 new stores (in both SIS and EBO format) by 2030, with the goal of becoming India's preferred destination for lightweight diamond jewellery.
Brand Ambassador and Marketing
Sara Tendulkar serves as Brand Ambassador for YOOU by PNG Jewellers. Her commentary emphasizes that "Jewellery today is about expressing who you are rather than waiting for a special occasion" and that YOOU encourages women to celebrate themselves every single day through contemporary, effortless and personal designs.
Leadership Commentary
Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, stated that with YOOU, the company is creating a brand that speaks directly to today's woman and her aspirations. He emphasized that every design complements everyday life while carrying forward PNG Jewellers' enduring promise of trust, purity and craftsmanship. Customers can expect more innovation, more contemporary collections and a deeply personal jewellery experience.
Strategic Rationale
The transition to YOOU reflects an evolution in consumer preferences, placing the wearer at the centre of every design philosophy while retaining the quality, purity and craftsmanship that customers associate with PNG Jewellers. The brand was launched to bridge the gap between traditional jewellery and contemporary everyday wear, creating a brand that resonates more deeply with today's women.