Store Expansion and Location
PNG Jewellers opened its new store in Ayodhya, Uttar Pradesh, marking its 81st overall store and 5th store in Uttar Pradesh. The store is located next to Rikabganj Women Police Station. This expansion follows the company's existing presence in Lucknow, Kanpur, Gorakhpur, and Varanasi in the state.
Inauguration and Event Details
The store was inaugurated by Member of Parliament and Indian film actor Ms. Kangana Ranaut on October 11, 2026. The opening is described as strengthening PNG Jewellers' presence in Uttar Pradesh following encouraging customer response across the state.
New Product Collection
The company launched an exclusive 'Ram Katha' collection inspired by the Ramayana and the historical, cultural, and spiritual heritage of Ayodhya. The collection is being introduced in its initial phase across PNG stores in North India, with availability set to expand nationally to all PNG Jewellers stores soon.
Product Range and Collections
The Ayodhya store showcases a range of gold, diamond, temple, and bridal jewellery for weddings, festive occasions, and everyday wear. Customers can explore PNG Jewellers' collections including Saptam, Katha, Pratha, Eiina, and Polmi, with designs crafted for local tastes.
Promotional Offers
To celebrate the opening, the brand introduced limited-period inaugural offers:
- Up to 50% off on gold jewellery making charges
- Up to 100% off on diamond jewellery making charges
These offers are valid until November 15, 2026.
Marketing Campaign
The company unveiled a special festive television commercial featuring its brand ambassadors Madhuri Dixit-Nene and Ranbir Kapoor together for the first time. The campaign marks a collaboration of two Bollywood stars in a celebration of tradition, elegance, and contemporary appeal.
Management Commentary
Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, stated: "Opening a store in Ayodhya is a special moment for us. We have received an encouraging response from customers across Uttar Pradesh, and we are pleased to bring PNG Jewellers closer to people in and around Ayodhya. We look forward to being part of their weddings, festivals and family celebrations, while offering the legacy, trust and craftsmanship that our brand has stood for over generations."
Ms. Kangana Ranaut added: "Ayodhya holds a special place in the hearts of so many people, and I am delighted to be here for the opening of PNG Jewellers' new store. Jewellery is closely woven into how we celebrate our traditions, weddings and important moments with family. I wish the PNG team every success in Ayodhya."
Company Background
PNG Jewellers is described as one of the most reputed jewellers in the country with over 194 years of excellence in creativity and trusted service for customers worldwide. The company operates under the leadership of Dr. Saurabh Gadgil, described as a visionary entrepreneur.