Marathi actress Prajakta Mali appeared on the Cannes Film Festival red carpet wearing a peacock‑hued Maharashtrian nauvari saree paired with an embroidered shawl and traditional jewellery (nath, thushi, kamarpatta).
The saree was designed by Thane‑based brand Nirupa's Yeola Paithani & Silk Sarees, owned by entrepreneur Nirupa Tayade, blending traditional weaving techniques with contemporary styling.
Social media users and fashion commentators praised the ensemble for showcasing Maharashtra’s cultural heritage and bringing regional handloom artistry to an international platform.
Prajakta shared her experience on social media, expressing happiness about taking “Marathi pride” to Cannes, receiving appreciation from fans and entertainment industry members.
Nirupa Tayade stated, “An Indian saree is not merely a fashion statement but an identity of culture and tradition. It is a proud moment for us that an actor like Prajakta Mali chose our saree for a prestigious global platform like Cannes.”
The brand’s Yeola Paithani and silk saree collections have been visited and endorsed by Marathi film and television personalities such as Subodh Bhave, Abhijeet Khandkekar, Apurva Nemlekar, Pooja Sawant, Siddharth Chandekar, Ketaki Mategaonkar, Hemal Ingle, and Pallavi Patil.
The increased attention is reported to boost enthusiasm among local fashion entrepreneurs and handloom enthusiasts, viewing the Cannes appearance as a moment of recognition for traditional Indian sarees on the global stage.
Disclaimer: The press release is provided under an arrangement with NRDPL; PTI takes no editorial responsibility.
