Overview

Prateek Group issued a press release on November 13, 2026 announcing the launch of an ultra‑luxury residential development in Sector 150, Noida, Uttar Pradesh. The project, branded as The Crest of Eminence, is positioned as a new expression of fine living that integrates architecture, nature, activity, and wellness.

Design Pillars

The development is built around three pillars: Art Deco 2.0, a contemporary reinterpretation of the 1920s‑1930s Art Deco movement expressed through modern geometry, materials, and curated interiors; Biophilia, Nature & Greenery, which provides expansive green spaces, water features, abundant natural light, fresh air, and uninterrupted horizons; and Sports, Lifestyle, Wellness & Leisure, offering a suite of recreational facilities.

Living Experience

Units feature dedicated private lifts for direct, access‑controlled entry, wall‑size windows that flood interiors with natural light and extend views, and large private decks for open‑air living. From the first floor, residents enjoy a panoramic view extending approximately 11 km, with visibility improving on higher levels. The project is described as one of the lowest‑density and lowest‑AQI residential schemes in the Noida‑Delhi NCR region, delivering 360° openness, wall‑size glazing, and fresh air throughout.

Seasonal & Environmental Highlights

The design emphasizes seasonal experiences: spring mornings with cool air and green fields, monsoon views of rolling clouds and rain over the landscape, winter fog over the river creating a cloud‑above‑cloud effect, and migration seasons that attract bird‑watching opportunities. The development promises uninterrupted horizons with no neighboring towers, ensuring depth, distance, and calm.

Amenities

A comprehensive sports and wellness portfolio includes a swimming pool, football ground, tennis, pickleball and padel courts, a fully equipped gymnasium, and multi‑purpose spaces for boxing, wrestling, kabaddi, judo, karate, and table tennis. Planned wellness spaces may feature ice‑bath and recovery‑therapy facilities. Community dining options comprise restaurants, cafés, and lounges designed to foster vibrant social interaction.

Connectivity

The site benefits from seamless connectivity via the Noida Expressway and the proposed Yamuna Pushta Corridor, which, according to the latest alignment, will run from the DND Flyway along Pushta Road in front of Sector 150 to the Yamuna Expressway. Upon completion, the corridor is expected to provide approximately 20‑minute access to Delhi, 45‑minute access to Indira Gandhi International Airport, and 30‑minute access to the upcoming Noida International Airport at Jewar.

Company Background

Prateek Group, with over 20 years of experience, has delivered more than 20 million sq ft of built‑up area, served over 50,000 families, and currently has over 10 million sq ft under development. Notable past projects include the luxury offerings Stylome and Edifice, as well as the 40‑acre Prateek Grand City township in Siddharth Vihar. The group reports that its projects have historically achieved up to three‑fold growth from launch to possession. Beyond real estate, the Prateek Foundation runs the Aakar initiative, supporting education, healthcare, and community outreach.

Current Status

Construction has commenced on the Sector 150 development, marking the next phase of Prateek Group’s vision to create landmark luxury residences that blend distinctive architecture with soulful, nature‑centric spaces.

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